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MoEngage empowers marketers and product managers to understand the behavior of their users and employ multiple communication channels to engage with those users on various TV Operating Systems. You can capture customers’ activities, show personalized, timely messages using communication channels like In-App, On-Site Messages, Cards, Web Personalization (in the case of Web-based platforms), and Push, and also capture customers’ interactions with these messages. Self-handled In-apps / Cards tend to be a predominant use-case in the case of TV Operating Systems so that you can custom handle the JSON payload (or content) delivered by MoEngage and show the content based on your TV app user experience.

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Supported Platforms and Features

Platform or Channels and FeaturesDescriptionFramework
Data TrackingData tracking is available for all TV OS types. The data will be tracked with the Platform being set to “TV” and the _OS Type_being set to the OS version of the TV device, such as, “Android TV”, “Fire TV”, etc.Android Native, iOS Native, React Native
PushAndroid TV currently supports Push notifications, and this feature will be released soon for Amazon Fire TV. However, it is not supported by any other TV platform.  Note: By default, Push notifications aren’t supported on Android TV unless the app is system-whitelisted.Releasing soon
In-App or OSMDepending on the OS, overlay campaigns are supported on TV devices via In-apps or OSM for TV. TV In-app campaigns are supported for Android TV, Apple TV, Roku TV and Amazon Fire TV. TV OSM Campaigns are supported by LG webOS, Samsung Tizen OS, VizioTV, and Xbox.Android Native, iOS Native, React Native
CardsCards are supported in LG webOS, Samsung Tizen OS, VizioTV, and Xbox. To learn more, see Create a Card Campaign. Note: Only Self Handled Cards are supported for TV.
Web PersonalizationThis is being released soon for all TV OS types.Releasing soon
For any help with TV and OTT integrations, please contact your MoEngage Customer Success Manager (CSM) or the Support team.