Opted Out Users

Optional step for data tracking.

MoEngage provides you behavioral data only for the users who opt-in for push notifications. If you are trying to optimize the opt-in funnel, and check the exact stats on how many users have agreed/blocked to subscribing push notifications, you will have to track it as part of your existing analytics solution.

To achieve this, we have exposed opt-in callback interaction events that can be listened to so that you can track them using your own analytics flow.

Hard ask prompted by the Browser

Soft ask prompted by MoEngage

Detailed Reference for Opt-in interaction Callbacks

Event listener syntax

JavaScript

window.addEventListener("MOE_OPT_IN",function(e){
  //Track events here
});

The name of the Event is MOE_OPT_IN.

Type of events are:

Default opt-in interaction events:

Event	Description
opt_in_shown	Default opt-in shown
opt_in_allowed	User clicked allow
opt_in_blocked	User clicked block
opt_in_dismissed	The user dismissed the opt-in (Closed the dialog box)

Custom opt-in (Soft-Ask) interaction events:

Event	Description
soft_ask_shown	Custom opt-in shown
soft_ask_allowed	User accepted the opt-in.
soft_ask_closed	User dismissed the opt-in

For further assistance, please contact your MoEngage Customer Success Manager (CSM) or the Support team.